Presently the biggest truth in the internet marketing is the first algorithm change of Google in more than a decade, called Hummingbird. This is the most important update for Google since 2001 and the magnitude of its impact can even surpass the Caffeine update of 2010. It is indeed a big deal as this will have its impact on the ranking of different sites. Since organic traffic is responsible for 50-70% of the total traffic online, this is a great change for the SEO companies and how they work.
Nobody has yet understood the exact impact of HummingBird as the effects are yet to be measured but we will keep you updated as the things unfold in 2014.
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